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As leader of WP5 and Dissemination Manager of MyToolBox she will be responsible for leading the consortium in further planning and implementation of the project communication and dissemination activities, and ensuring the project reaches out to different audiences in the most effective way. As the Secretary General and CEO of the International Association for Cereal Science and Technology (ICC), Michaela Pichler has extensive expertise in outreach and engagement with policy makers and stakeholders, and in the dissemination of research results to the cereals value chain. She holds an MSc degree in Economics and has over 10 years of international project management experience in the field of agriculture and food safety and is an experienced Quality Auditor under ISO 9001/2008. At the moment she acts as ICC project manager in the MyNewGut Project. One of her EU funded project was awarded by the EPA with the European Projects Awards 2013 for the overall impact on the community, economy and local/regional policies, the most efficient project partnership and the best innovative approach and methodology chosen.